Terms and conditions

1. Who these terms are for

• Part A applies to everyone who uses our website or app.
• Part B applies to businesses that buy websites, hosting, care plans, credits or other services from us (“clients”).
• Part C applies to people approved to introduce clients to us (“agents”).
• Our services are for businesses. By ordering, you confirm you are acting for a business, not as a consumer.

Part A: using our website and app

You may use our website and app for lawful purposes only. You must not try to break, overload or get around their security, copy them, or use them to send spam or harmful material.

Logins are personal. Keep your password and any two-step login codes safe, and tell us at once if you think someone else has used your account. You are responsible for what happens under your login.

We work hard to keep everything available and accurate, but we do not promise the website or app will always be available, error-free or uninterrupted. We may change, suspend or withdraw any part of them.

Demonstration websites (“demos”) we prepare for a business are concepts to show what a new site could look like. They are private, not the business’s official website, and are not published until the business becomes a client and approves its site.

Part B: our services for businesses

B1. Quotes and orders. Your quote sets out what you are buying: the website package, any add-ons, the one-off build fee, the monthly care plan fee and any yearly costs (such as domain and hosting). A contract starts when you accept the quote. Prices are shown before VAT where VAT applies. Agents cannot change prices; only we can.

B2. Paying for the build. The build fee is paid in two halves: 50% when you accept the quote (the deposit), and 50% when you approve your new website, before it goes live. We start work when the deposit is paid.

B3. What you give us. You agree to provide the information, text, photos, logos and answers we ask for, promptly and accurately, and confirm you have the right to let us use them. You remain responsible for the accuracy of your business details, prices, opening hours and any claims made on your website.

B4. Building and approving your website. We build your website from your approved demo and your details, and show it to you before it goes live. Your quote includes rounds of changes before go-live. You approve the website on your project page; once approved and paid for, we put it live.

B5. Care plan. Your monthly care plan starts when your website goes live. It covers hosting, security updates, keeping the site running and the rounds of changes a month included in your plan (each round up to the number of changes stated in your plan). It is rolling monthly with no minimum term. You can cancel at any time with 30 days’ notice. If you cancel, your website stays live while its yearly costs are paid, you keep basic editing (opening hours and contact details), and the monthly change rounds and plan features stop.

B6. Yearly costs. Domain, hosting and other yearly costs shown on your quote are paid before go-live and then once a year in advance, even if your care plan ends.

B7. Credits. You can buy credits to pay for extra changes and to unlock editor features. The price of each change or feature in credits is shown before you confirm. Credits are not refundable or exchangeable for cash, except where the law requires, and remain usable while you are a client.

B8. Late or missed payments. If a payment is missed, we will tell you and show a small notice to you on your website. If it is still unpaid 30 days after it was due, we may take the website offline (showing a simple holding page) until it is paid. Your domain always remains yours.

B9. Your website and your content. You own your content and your domain. Once you have paid the build fee in full, you may use the website we built for your business, and you can download a copy of its files at any time from your project page. We keep the right to use our own templates, code, tools and know-how, which are licensed to you for your website. We may show your website in our portfolio unless you ask us not to.

B10. Online shop and trade shop. Shop and trade customers pay you directly through your own Stripe account; Stripe’s terms apply between you and Stripe. On each sale we charge a platform fee equal to Stripe’s published card fee for your country, taken automatically by Stripe. You are the seller: you are responsible for your products, prices, stock, delivery, returns, refunds, VAT and consumer law, and for deciding who may open a trade account.

B11. Email campaigns. Campaigns are sent through your own email account (such as Brevo or Resend) from your own address. You are responsible for having permission to email each contact, for the content of your emails and for complying with marketing and privacy law (including PECR in the UK). Every email includes an unsubscribe link and your postal address, and we never email people who have unsubscribed.

B12. Bespoke builds and connections. Amazon management, accounting and order management system connections, the trade shop, email campaigns, Shopify, Google Analytics, warehouse and similar features are bespoke builds, quoted separately after a demo. Where they connect to your own accounts with other providers, you authorise us to read (and, where you ask us to, send) information through those providers’ systems for you. Those providers’ terms apply, and we are not responsible for their services, outages or changes.

B13. AI-assisted content. We may use artificial intelligence tools to help write website text, product listings, A+ content and similar material. You review and approve such content before it is published or sent, and you are responsible for it once approved.

B14. Your business hub and staff logins. If you give staff access to your business hub, you decide what each person can see and are responsible for their use of it.

B15. Ending the contract. Either of us may end the contract by written notice if the other seriously breaks these terms and does not put it right within 14 days of being asked, or becomes insolvent. When it ends, amounts already due remain payable, and you can still download your website files.

Part C: agents

C1. Your status. Agents are independent and self-employed, not our employees, workers or partners. You choose when and how much you work. You are responsible for your own tax, National Insurance (or the equivalent where you live) and expenses. You may not make contracts or promises on our behalf.

C2. Approval. You must be 18 or over and approved by us. We may decline an application or close an agent account at our discretion, and immediately in the case of serious breach.

C3. Commission. You earn commission on what clients you introduced pay us for their build fee and their monthly care plan payments, at the rate shown in your account (your personal rate if we have set one, otherwise the commission table for the number of your jobs that have gone live). There is no commission on yearly pass-through costs (such as domain and hosting), credits, shop platform fees or VAT. Commission is earned when we receive the client’s payment, and paid to you on the schedule shown in the app. If we refund a payment, the commission on it is reversed.

C4. Shared jobs. Two agents may share a job. The lead agent proposes the partner and the split, and it applies when the partner accepts. Commission is worked out at the lead agent’s rate and divided by the agreed split. A shared job counts as half a completed job for each agent. Once accepted, a shared job and its split cannot be changed or undone.

C5. How you must work. You must be honest and courteous, represent Launchelo accurately, use only the prices and materials we provide, never promise results, rankings or earnings, follow the contact rules shown in the app for each country (including who may be emailed), never contact anyone who has asked not to be contacted, and treat all personal information you see in the app as confidential and use it only for Launchelo work.

C6. After you stop. If you stop being an agent, commission continues on payments we receive from clients you introduced for as long as they remain clients, unless your account was closed for serious breach of these terms. You must stop using our name and materials and must not keep or use any information from the app.

Our responsibility to you

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot legally be limited.

Otherwise, we are not liable for loss of profits, sales, business, revenue or data, or for any indirect or consequential loss. Our total liability to a client under or in connection with a contract is limited to the amounts that client paid us in the 12 months before the event giving rise to the claim.

We are not responsible for delays or failures caused by events outside our reasonable control, or by third-party services (such as hosting providers, payment providers, email services, marketplaces or accounting systems).

Personal information

How we use personal information is explained in our Privacy Policy. Where we hold your customers’ or contacts’ information to provide your shop, trade shop, email campaigns or business hub, you are the controller of that information and we process it for you as your processor, only on your instructions and as described in the Privacy Policy.

General

We may update these terms from time to time; the date at the top shows the latest version. For existing contracts, we will tell you about changes that significantly affect you before they apply.

If any part of these terms is found to be unenforceable, the rest remains in force. If we do not enforce a right straight away, we can still enforce it later. These terms, your quote and any written agreement we sign are the whole agreement between us.

These terms are written in English. Translations may be provided for convenience; the English version applies. These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

Contact

NTUK Ltd, a company registered in England and Wales (company number 08765474), registered office Office 7, 35-37 Ludgate Hill, London EC4M 7JN, trading as Launchelo. To contact us, please use our contact form at launchelo.com/contact.